Some hotels are built to impress you from the kerb. Olde Naples Hotel is built to make you feel, within a few minutes of arriving, that you have come somewhere with a story. There is a wall of vintage key boxes in the lobby, each one holding a small artefact from Naples’ past. There is a mirrored dome above your head and a fireplace made of oyster-shell tabby stone. Upstairs, pillows carry turn-of-the-century prints, and on the roof there is a retro, Palm Springs-style pool waiting for sunset. It is the sort of place that rewards looking closely.
The facts are simple. Olde Naples Hotel is Opal Collection’s newest Gulf Coast boutique retreat, and it opened on 15 May 2026. It sits at 200 Broad Avenue South, on the corner of Third Street South, in the historic Olde Naples district of Naples, Florida. Naples Beach is a block away, about a five-minute walk, and the district’s galleries, shops and restaurants are on the other side. There are 109 rooms and suites, a three-in-one restaurant called Annie’s, a rooftop pool, and a Tammy Fender spa that arrived after the opening and gives the hotel a proper wellness dimension. It is open and bookable now.
What makes it worth your attention is the way it draws on a piece of local history. This is a brand-new building, but it honours The Naples Hotel, the city’s first hotel, which opened in 1889 and welcomed guests for 90 years. Opal Collection describes the result as a place “where timeless design meets whimsical touches”, and from what I have seen of the announcements, that is a fair description of the mood: polished, playful, and firmly rooted in this particular corner of Florida.
Olde Naples Hotel: Key Facts
- Opened: 15 May 2026; open and bookable now
- Brand: Opal Collection, named among Travel + Leisure’s Top 25 Best Hotel Portfolios in the 2025 World’s Best Awards
- Location: 200 Broad Avenue South, at the corner of Third Street South, historic Olde Naples district, Naples, Florida
- Beach: Naples Beach is one block away, about a five-minute walk; complimentary beach shuttle, beach chairs and umbrellas
- Rooms: 109 rooms and suites, from standard rooms to one-, two- and three-bedroom suites, some with lofted living rooms
- Design: architecture by Hart Howerton (principal Tim McCarthy); interiors by Kim Deetjen
- Dining: Annie’s, a bistro, marble bar and bakery in one
- Pool: retro, Palm Springs-inspired rooftop pool with cabanas and sunset views
- Wellness: Tammy Fender Holistic Skin Care & Spa; fitness centre
- Extras: dog-friendly through the Opal Paws programme; bikes available
- Rates: from $419 per night in October 2026; higher in winter and spring
- Airport: fly into Fort Myers
A New Building With an 1889 Memory
Naples got its first hotel in 1889. The Naples Hotel welcomed guests for 90 years, and it is where the story of Naples as a place to stay begins. Olde Naples Hotel does not try to recreate it brick for brick. Instead, the architects at Hart Howerton, led by principal Tim McCarthy, and interior designer Kim Deetjen have built something new that carries the memory of that older place in its details.
You feel it most clearly in the lobby. Columns frame the space, and above them sits a mirrored ceiling dome that catches the light and the movement of guests below. The signature piece is a wall of vintage key boxes, the kind that once sat behind every hotel reception desk, now filled with artefacts from Naples’ history. It is the sort of feature that turns waiting for check-in into a small act of browsing. The fireplace is made of oyster-shell tabby stone, a material that ties the building to the coast outside, and the art deco elevators have etched brass doors that make even a trip to your floor feel like part of the design.
Then there is the courtyard. Laced with vines and tucked within the building, it is the hotel’s quiet heart, and it gives a 109-room property the intimacy of something far smaller. I like hotels that offer somewhere to sit that is neither your room nor the bar, and this looks like exactly that kind of place.
Rooms and Suites: Prints, Marble and Balconies
The 109 rooms and suites are split between courtyard views and street views, and the choice matters more than it might at a larger resort. Courtyard rooms look inward onto the vines and the hush of the interior; street rooms face Broad Avenue and Third Street South, which means you are closer to the comings and goings of the neighbourhood. Neither is the wrong answer, but they suit different moods, and I have a tip about it further down.
Inside, Kim Deetjen’s hand is everywhere. Pillows are dressed in archival turn-of-the-century prints, a direct nod to the hotel’s 1889 inspiration. Armoires are finished in high gloss, which keeps the heritage references from tipping into anything heavy. Bathrooms are marble, with mosaic tile and floral wallpaper, and rooms have balconies, which in a town this walkable is where you will want your morning coffee.
The range runs from standard rooms up to one-, two- and three-bedroom suites, and some of those suites come with lofted living rooms, a layout that gives families or groups a genuine sense of separation between sleeping and living. Select suites go further still, with a wet bar fitted with a two-burner cooktop and dining for six. For a longer stay, or for anyone who likes to bring back something from the market rather than eat out every night, that is a meaningful extra.
Annie’s: Bistro, Bar and Bakery Under One Dome
Annie’s is the hotel’s restaurant, and it is really three places in one. The bistro serves contemporary American cuisine beneath a gilded ceiling dome, with impressionistic murals on the walls and a piano in the room. It is the kind of setting that makes dinner feel like an occasion without demanding that you dress for one.
Alongside it sits a marble bar, which I suspect will become the natural meeting point of the hotel, the place you drift to before heading out to Third Street South or back from the beach. And then there is the bakery, with pastries and coffee, for an easy, unhurried start to the day. Having breakfast, drinks and a proper dinner under one roof means you never have to leave the building if you do not feel like it.
The Rooftop Pool: A Little Palm Springs on the Gulf
Go up to the roof and the mood shifts. The pool is retro and Palm Springs-inspired, with cabanas lining the deck and sunset views. It is a knowing change of register from the heritage details downstairs: where the lobby looks back to 1889, the roof looks to mid-century California, and the two sit together more comfortably than you might expect.
Naples is on Florida’s Gulf Coast, and a rooftop a block from the beach is a lovely place to watch the sun go down. I would plan at least one evening around it: a late swim, a cabana, and then down to Annie’s for dinner.
Tammy Fender Spa: Plant-Based Skincare With a Pedigree
The Tammy Fender Holistic Skin Care & Spa is a newer addition that opened after the hotel itself, and it adds a major wellness component to what was already a well-rounded property. Tammy Fender is a pioneer of holistic skincare with more than 25 years of plant-based expertise, and her approach is built around personalised treatments.
That changes what kind of stay this can be. A beach town boutique hotel with a good restaurant and a rooftop pool is a pleasure; add a spa of this calibre and it becomes somewhere you can spend a slow week, alternating between the sand, a treatment and a long lunch. There is a fitness centre too.
The Neighbourhood: Why Olde Naples Works on Foot
The hotel’s address is the key to understanding it. Olde Naples is the city’s historic district, and 200 Broad Avenue South places you squarely between the beach and the heart of it. Naples Beach is one block away, about a five-minute walk, and the hotel provides bikes, beach chairs, umbrellas and a complimentary beach shuttle, so you can travel as lightly or as lazily as you like.
Walk the other way and you reach Third Street South, then Fifth Avenue South, both lined with galleries, shops and restaurants. Naples Pier, first built in 1888, is close by, as is Historic Palm Cottage, one of the oldest homes in the city. Between them, they sketch the same era the hotel draws on, which makes a stroll around the district feel like an extension of the hotel’s own story rather than a departure from it.
The practical upshot is that a car is optional for most of a stay. Fly into Fort Myers, get yourself to Naples, and you can leave the keys in your pocket for days at a time. If you do want a day out, the classic half-day from Naples is an airboat tour in the Everglades, which gets you into a landscape completely unlike the manicured streets of Olde Naples and back in time for the rooftop at sunset.
And if you travel with a dog, you are in luck. Olde Naples Hotel is dog-friendly through Opal Collection’s Opal Paws programme, and a walkable neighbourhood a block from the beach is about as good as it gets for a four-legged travelling companion.
How Much Does Olde Naples Hotel Cost?
Rates start from $419 per night in October. When the hotel opened in May 2026, rooms were offered from $399, so the entry point has moved up a little as the property has settled in. Bear in mind that winter and spring are Naples high season, and you should expect rates above these figures if you are travelling then. In my experience rates for the same room and dates vary by 10 to 20 per cent between platforms, so it is worth checking before you commit.
At the time of writing, Olde Naples Hotel is not yet listed on Booking.com or Trip.com. Expedia carries it, and because you will be flying into Fort Myers, Expedia is also a sensible place to look if you want to bundle flights with the hotel.
The Lens I’m Reading This Through
I cover a lot of new hotel openings, and the ones I keep thinking about afterwards tend to share a quality: they belong to their place. Olde Naples Hotel has that. Rather than arriving in Naples with a borrowed idea of luxury, it starts from the city’s own first hotel, from oyster shell and tabby stone and a wall of old key boxes, and builds outward from there. That is a confident way to open a hotel, and it is what makes this one special.
It also fits a pattern I have enjoyed in American openings this year. White Elephant Aspen is a mountain-town boutique hotel that leans into its setting in the same spirit, and Hale Hokuala on Kauai does something similar with a very different landscape. Olde Naples Hotel is the Gulf Coast entry in that set, smaller and more intimate than a resort, and all the better for it.
Opal Collection itself was named among Travel + Leisure’s Top 25 Best Hotel Portfolios in the 2025 World’s Best Awards, and the Tammy Fender spa, arriving after the opening, suggests the hotel is still adding to itself rather than standing still.
I should be honest that this is a preview. I have not stayed yet, and everything here is drawn from the official announcements. But on the strength of those, this is a hotel I would happily build a few days around, whether as the whole point of a trip or as a stop on a longer Florida drive. If you are thinking along those lines, my guide to planning a luxury U.S. road trip is a good companion to this piece.
Tip: Ask for a courtyard-view room if you want quiet; the vines and the inner hush make it the calmer choice. Street-view rooms put you closer to the life of Broad Avenue and Third Street, which some guests will prefer. Whichever you choose, go up to the roof before sunset at least once.
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This preview is based on official announcements — I haven’t stayed yet. Read more about how I review or visit my Work With Me page.
