Privacy policy

Privacy policy

Sorry. This is the most boring part of the website but it needs to be here. But if you’ve clicked on the link, it probably means you are curious as to what we do with your privacy when you visit This is Luxury Travel. Note to yourself: if you find yourself reading this page, it probably means you need to travel more — so don’t forget to browse our other pages with all the great travel advice 😊

Last Updated: June 2026 (previously updated 29 October 2018; updated to reflect GDPR compliance and Google Analytics 4 / Google signals data collection)

1. Introduction

This Privacy Policy governs the manner in which This is Luxury Travel collects, uses, maintains and discloses information collected from users (each, a “User”) of the thisisluxurytravel.com website (“Site”). This privacy policy applies to the Site and all products and services offered by This is Luxury Travel.

2. Information We Collect

Personal Identification Information (PII)

We may collect personal identification information from Users in a variety of ways, including when Users visit our Site, subscribe to the newsletter, or fill out a form. Users may be asked for their name and email address. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. This may include the browser name, device type, operating system, internet service provider, and other similar technical information.

3. Cookies and Tracking Technologies

Our Site uses cookies to improve your experience. You will be asked for your consent before any non-essential cookies are set on your device, via our cookie consent banner. You may withdraw your consent at any time by clicking the “Cookie Settings” link in our cookie banner.

We use the following categories of cookies:

  • Strictly Necessary Cookies: Essential for the website to function and cannot be switched off.
  • Analytics/Performance Cookies: Allow us to count visits and traffic sources so we can measure and improve site performance (e.g. Google Analytics 4).
  • Functional Cookies: Enable enhanced functionality and personalisation.
  • Advertising/Targeting Cookies: May be set through our site by advertising partners.

4. Third-Party Services and Google Analytics

Google Analytics 4 (GA4)

We use Google Analytics 4 to track and analyse website usage. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our Site and content.

Google Signals

We have activated Google signals within Google Analytics 4. Google signals is a feature that enables Google Analytics to associate session data collected from our Site with information from Google accounts of signed-in users who have enabled Ads Personalisation. This allows us to gain deeper insights into our audience, including aggregated and anonymised demographic data (such as age range and gender) and interest categories.

Important things to know about Google signals:

  • Data is only collected from users who are signed into their Google account and have enabled Ads Personalisation in their Google account settings.
  • All demographic and interest data is reported in aggregate only — we never see data about individual users.
  • You can opt out of Google’s Ads Personalisation at any time by visiting https://adssettings.google.com.
  • You can also opt out of Google Analytics tracking entirely using the Google Analytics Opt-out Browser Add-on.

Mailchimp

We use Mailchimp for delivery of email updates and newsletters. We store your name and email address for the purposes of delivering such communications. Please refer to Mailchimp’s privacy policy for further information.

Affiliate Programs

This Site participates in affiliate advertising programmes. Affiliate programme cookies are used to track visits for the purposes of assigning commission on sales. We may earn a commission if you purchase a product or service through links on our Site.

5. How We Use Collected Information

This is Luxury Travel may collect and use Users’ personal information to: improve customer service, personalise user experience, improve our Site, send periodic emails (if opted in), and analyse how our audience uses the Site in order to improve our content planning.

6. How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information and data stored on our Site.

7. Sharing Your Personal Information

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information (not linked to any personal identification information) with our business partners, trusted affiliates and advertisers. We may use third-party service providers to help us operate our business and the Site, such as sending out newsletters or surveys, and may share your information with these third parties for those limited purposes where you have given your permission.

8. Your Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your personal data:

  • Opt-out: You may opt out of future email communications by following the unsubscribe links in our emails.
  • Access: You may request access to the personal information we hold about you.
  • Amend: You may request that we correct or update your personal information.
  • Erasure (Right to be Forgotten): In certain situations, you may request that we erase your personal data.
  • Cookie Consent: You may withdraw your cookie consent at any time using our cookie settings banner.
  • Google Ads Personalisation: You may opt out of Google signals / Ads Personalisation at https://adssettings.google.com.

To exercise any of the above rights (other than cookie or Google settings), please contact us at: privacy(at)thisisluxurytravel(dot)com

9. Children’s Privacy

Protecting the privacy of young children is important to us. This is Luxury Travel does not knowingly collect or maintain information from persons under 18 years of age, and no part of our Site is directed to persons under 18.

10. Third-Party Websites

Users may find advertising or other content on our Site that links to the websites and services of our partners, suppliers, advertisers, sponsors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. Browsing and interaction on any other website is subject to that website’s own terms and policies.

11. Changes to This Privacy Policy

This is Luxury Travel has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the top of this page. We encourage Users to frequently check this page for any changes.

12. Contacting Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at: privacy(at)thisisluxurytravel(dot)com